Establishing credibility and clarity for an early-stage consulting startup to win their first enterprise clients.
Velocity Ventures is an early-stage startup consulting firm helping founders navigate the critical first 18 months of business. They had proven expertise but needed a professional online presence to establish credibility with potential clients.
Our challenge was to build a website that communicated their strategic value, positioned them as trusted advisors, and created enough confidence for prospective clients to reach out. The result needed to feel established and professional, not like a brand-new startup.
As a brand-new consulting firm, they lacked case studies and long-term track records. They needed to project confidence and expertise despite being early-stage.
Startup consulting is competitive. They needed to clearly articulate what made their approach different and why founders should trust them over alternatives.
They needed a website that would serve as their primary marketing tool—attracting inbound interest rather than relying on paid advertising.
Rather than leading with case studies they didn't yet have, we positioned them as experts sharing valuable frameworks and insights. This built credibility through knowledge, not just past work.
We developed a clear narrative around their methodology: what problems they solve, who they serve best, and what founders can expect from working with them.
A 5-page website structure (home, about, services, insights, contact) gave the perception of an established firm while providing multiple entry points for organic traffic.
A dedicated insights section featuring actionable frameworks, research, and strategic thinking—positioning them as experts first, sellers second.
Their consulting approach is clearly explained with transparent pricing and scope, removing friction from the decision-making process.
Every page speaks directly to the challenges early-stage founders face, demonstrating understanding of their world and building immediate rapport.
Keyword research and on-page optimization positioned them to rank for high-intent terms like "startup consulting" and "founder advisory."
In first two months post-launch
Organic channel growth within 3 months
Of first-year consulting contracts
"The website was the critical missing piece. Within weeks of launch, we started getting inbound from founders we'd never met. The positioning work helped us articulate our value in ways we couldn't before. It's been our best sales tool."
— Founder, Velocity Ventures
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